Brick House Branding is BACK! And it’s all new.
Earlier this year I launched a new course called Brick House Branding. Its purpose? To help you dive well below the visual surface of your brand + to get really, really comfortable with what you...
View ArticleJoin me at Craftcation in April!
Whaddya up to this April? I hope you’ll come join me at Craftcation in Ventura, California for four days of makerly and business fun. I’ll be there enjoying the gorgeous California sunshine and...
View ArticleWho’s down with GMP? Yeah, you know me. GMP is back!
If you’ve been patiently waiting for my GMP class to roll around again, then get ready – It’s back! I’m kicking things off in 2016 with my popular GMP series, designed especially for independent...
View ArticleCountdown to the Winter 2016 Semester of LBU!
The countdown is on! We’re officially 6 days away from the kickoff of the next semester of LBU Live, my “how to wholesale” class for makers and product designers on the move. I’m honored and excited to...
View ArticleMastering the Spa Market is now open for enrollment!
To all of my bath + body and beauty mavens, my Mastering the Spa Market webinar is now open for enrollment! Have you been thinking about selling your finely handcrafted products to spas, but you’re...
View ArticleThe Winter Semester of BHB is almost here!
The countdown is on! We’re officially 5 days away from the kickoff of the next semester of Brick House Branding Live, my brand architecture class for makers and product designers on the move. I’m...
View ArticleThe Lucky Break Calendar – March 2016
I hope you enjoyed that extra freebie of a day in February, because March is officially here! The Lucky Break team is gearing up for another busy month with no intention of slowing down, and I know...
View ArticleThe Problem With “Handmade”
I realize that I might be marching myself in front of a firing squad by asserting that there’s an issue with the concept of “handmade” in an article designed to be shared amongst the handmade...
View ArticleThe problem with wholesale contracts
Raise your right hand and repeat after me, please: I don’t need a wholesale contract. Contrary to what you might have heard in Facebook groups or read on a business forum, wholesale contracts are...
View ArticleWOULD YOU, COULD YOU BE THE NEWEST LUCKY BREAK TEAM MEMBER?
The Little Team That Could is growing again! Lucky Break is bursting at the seams and we’re searching for a new team member to join our spunky crew of passionate peeps with a deep + abiding love for...
View ArticleFour questions to ask yourself before pitching to a retailer
As a business consultant for artisan brands, I spend a significant amount of time building strategy into the wholesale programs of makers and product designers. And a good portion of that time is...
View ArticleFour things you probably didn’t know about big wholesale accounts
Please listen closely, dear makers and product designers: I’m throwing myself at your feet, imploring you not to get stars in your eyes when it comes to corporate retail deals. Corporate accounts are...
View ArticleYay or nay? Offering exclusive products to a wholesale account
As part of a retailer buyer’s job to scout fresh merchandise, they’re always on the prowl to discover the latest and greatest… and preferably, an exclusive. Exclusive products are those which are...
View ArticleCan I save a spot on my calendar for you?
It’s hard to believe that in just a few days, my sweet first-born baby girl is set to graduate from high school. Later this summer she’s headed to Butler University – an entrepreneurial momma’s dream,...
View ArticleAre you ready to go steady with wholesale?
If there’s one thing I’ve learned from owning my own apothecary business over the last 14 years, it’s this – if you’d like to grow your business into an engine that’s capable of sustaining you in the...
View ArticleThe Lucky Break Calendar – June 2016
Summer is here (summah summah summah time – who’s singing along with me?) + around here June means that it’s the start of graduation season. Lucky Break is going through a bit of a graduation, too....
View ArticleReady to know your monthly numbers? Here’s how I know mine.
As a maker, I’m keenly aware that the love of making can often outshine the love of business-ing. But, if you want to succeed in this ultra-competitive handmade industry, then you have to make time to...
View ArticleThe Lucky Break Calendar – July 2016
July is full of BBQs, lazy days by the pool, and … open enrollment at Lucky Break! Mark your calendars; later this week I’m opening up 50 additional spots for Wholesale Matchmaker as well as opening...
View ArticleThe Lucky Break Calendar – August 2016
It’s hard to believe that August is already here. The holiday sales season is just around the corner, and I hope you’re taking these last weeks of summer to refresh + recharge. This month buyers are...
View ArticleThe Lucky Break Calendar – September 2016
September means the return of school – hooray, working mommas! -, a change of seasons, and all things pumpkin returning to your daily life (I’m looking at you, PSL). At Lucky Break, it also means that...
View Article